Social Media Management is crucial part to generating site traffic and interacting with current and potential customers online. Everyone can agree to that. What everyone might not agree to though, is how it is done.
Some businesses see it as essential, but are comfortable with someone posting topics, links or announcements on the fly. Others would rather hire a devoted social media manager internally or contact out an agency for the job and not think about it at all. Others are some other combination. Regardless of who does it, there’s a plethora of options out there as to how to do it.